Push and Pull Markting – Lenoren Media

What is the difference between Push and Pull Markting?

Push and pull marketing are two different marketing strategies that businesses use to reach their target audience.

Push marketing is a strategy that involves pushing a product or service to a specific audience. This can be done through various channels such as email marketing, social media, and direct mail. The goal of push marketing is to bring what you offer to customers through your marketing. For instance, you can push your products via marketing content on social media. When you grocery shop, you might look for the signs that notate sales and gravitate towards them — picking up limes you never knew you needed. This is an example of push marketing.

Pull marketing, on the other hand, is a strategy that involves pulling customers to your product or service. This is done by creating a brand that people want to engage with and building a relationship with your target audience. Pull marketing is focused on building and perfecting a marketable brand to new and existing customers. For example, you might create a blog post that provides value to your target audience, which they find useful and share with others. This is an example of pull marketing.

The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to you ¹ ² ³.

Neither push nor pull marketing is more effective than the other, and the choice of which strategy to use depends on the business’s goals and target audience ².

How do I know which strategy to use for my business?

Choosing between push and pull marketing depends on various factors such as your target audience, product or service type, and business goals. Here are some tips to help you decide:

Understand your target audience: Consider the demographics of your target audience, their preferences, and how they consume information. If your target audience is more likely to respond to direct marketing, push marketing may be the way to go. If they prefer to engage with brands on social media or through content, pull marketing may be more effective.
Consider your product or service: The type of product or service you offer can also influence your marketing strategy. For example, if you offer a niche product, pull marketing may be more effective in building brand awareness and attracting customers. On the other hand, if you offer a product that is in high demand, push marketing may be more effective in driving sales.
Define your business goals: Your business goals can also help you determine which marketing strategy to use. If your goal is to increase brand awareness, pull marketing may be more effective. If your goal is to drive sales, push marketing may be more effective.
Use both strategies: You don’t have to choose between push and pull marketing. In fact, using both strategies can be effective in reaching your target audience and achieving your business goals. For example, you can use push marketing to promote a new product or service and then use pull marketing to build brand awareness and attract new customers.

Here are some examples of push marketing:

Push marketing is all about getting your product in front of customers and encouraging them to make a purchase. By using various active marketing techniques, businesses can push their products to be seen by consumers, sometimes right at the point of purchase ¹.

Here are some examples of pull marketing:

Pull marketing is all about creating a brand that people want to engage with and building a relationship with your target audience. By using various passive marketing techniques, businesses can attract customers to their brand and products ¹ ² ³.

1. corporatefinanceinstitute.com
2. marketing-schools.org
3. smallbusiness.chron.com
4. wallstreetmojo.com
5. blog.hubspot.com

An example where both strategies are used effectively

Collaboration and Goal Setting: In a workplace, collaboration and goal setting are two strategies that can be used together to achieve success. For instance, a company can set measurable goals for each team so that they know their objectives and how their work is being evaluated. The company can then encourage collaboration among team members to meet these goals. This can drive innovation, improve efficiency, and lead to increased productivity ¹.

How do I measure the effectiveness of my marketing strategy?

Measuring the effectiveness of a marketing strategy is crucial to improving your go-to strategies over time. Here are some metrics to pay attention to when measuring marketing effectiveness:

Revenue: Look into how much of the revenue is a direct result of the marketing efforts. This can help provide clear, high-level insight into how successful the marketing efforts are for the company ¹.
Pipeline ROI or pipeline growth: Do you continue to generate more and more new leads via your marketing efforts? If not, your marketing effectiveness might be falling flat ¹.
Conversion rates: Keep in mind that impressions, views, and even clicks don’t necessarily translate to a successful marketing strategy. If users are clicking but not following through with a purchase, why aren’t they converting? Conversion rates can offer a better look at the success of your marketing ¹.
Retention rates: Are customers sticking around with your company for the long haul, or are they making a few purchases and leaving? Don’t forget to continue marketing to ongoing customers while also reaching new audiences ¹.

Ultimately, the KPIs you choose to measure can vary by company and strategy. But by measuring marketing effectiveness, you can better ensure high ROI or return on marketing investment ¹.

Let me know if you have any other questions.